Promoting by Website
Wednesday, January 21, 2009
Website appears as a tool to support the promotion and campaign. Unlike the main conventional promoting tool, website is timeless and spaceless coverage. This makes very different from the other major media promotion such as; business cards, posters, stickers, banners, brochures, print media (newspapers, magazines, tabloids, etc.) and electronic media (radio and tv). So the content of the website can cover longer and wider.
Why we need the website if we already use the conventional promotion media? It is because prospective client requires more than just what is printed in a conventional media campaign. This is why the website should be designed well and can display the good images of the product.
As a means of supporting the promotion, website has the following advantages:
* Displaying more complete and attractive information of the product
Comparing with the advertisement which have limited space and a business card which is very short information, website is more detail to show the products. By looking at the listed website address in a business card, customers will access our site before contacting us, to recognize more about us. Other examples may be such as electronic goods. in the advertisement the product information will be very short, but on the website, we can write a detailed technical spesification.
* Presenting a good image to potential customers
At the time we visited the site, customers will catch on our image. Sites with interesting content and image will attract potential customers to contact us directly. Copywriter role here is very necessary for a serious site. Although other media have also provided image, the website content has advantages that it can be more attractive.
* Giving the up-to-date inforamtion
Visitors will always be dealing with the latest information of products / services, as long as we always update the information in the website. For other media promotion, most of us must be redesign to make the up to date information.
* Becoming the identity
Currently, the website address appear as the identity. Each email using the domain extension of our website indirectly show the branch of the company identity. It will be quite difficult at this time, if the company does not have the address email with the own domain website.
Why we need the website if we already use the conventional promotion media? It is because prospective client requires more than just what is printed in a conventional media campaign. This is why the website should be designed well and can display the good images of the product.
As a means of supporting the promotion, website has the following advantages:
* Displaying more complete and attractive information of the product
Comparing with the advertisement which have limited space and a business card which is very short information, website is more detail to show the products. By looking at the listed website address in a business card, customers will access our site before contacting us, to recognize more about us. Other examples may be such as electronic goods. in the advertisement the product information will be very short, but on the website, we can write a detailed technical spesification.
* Presenting a good image to potential customers
At the time we visited the site, customers will catch on our image. Sites with interesting content and image will attract potential customers to contact us directly. Copywriter role here is very necessary for a serious site. Although other media have also provided image, the website content has advantages that it can be more attractive.
* Giving the up-to-date inforamtion
Visitors will always be dealing with the latest information of products / services, as long as we always update the information in the website. For other media promotion, most of us must be redesign to make the up to date information.
* Becoming the identity
Currently, the website address appear as the identity. Each email using the domain extension of our website indirectly show the branch of the company identity. It will be quite difficult at this time, if the company does not have the address email with the own domain website.
