How Google is so Wealthy  

Thursday, July 31, 2008

Who do not know Google? I bet nobody. Everyone who is familiar with computer and internet should and must know Google. Google has been taking place itself as internet mainstream and trendsetter in using internet as easy and beneficial. Through its amazing Search engine, Google has made its own history in the internet era.

Who are behind Google?

Google was found by Larry Page and Sergey Brin in 1998. Larry page was as president of product while Sergey Brin was as president of technology. Since that time Google has been progressed in amazing degree. Now Google has more than ten thousands employees in the world. Almost all countries have Google regional language based. To expand the development of the Google company, the management recruited Eric Schmit as CEO Google Inc. in 2001. After that Goole really appears as an unblocked company in that virtual world.

How does Google Inc. Earn so much Money?

Most people think that Google is not a company. They are know well Google search engine but most of them may not realize that Google has been appearing as lucrative company Inc. which generate so much money to its income management.

As its basic known that Google is one of search engines in the internet. It collects billions kinds of information and distributes to classified category in its data base. When internet user tries to search any information through its Google search engine, it will present the short information with its exact address based on the imputing key word. This high traffic of seeking information through Google search engine is soon a lucrative way for making money through advertisement.

When we visit Google search engine and input certain key word, for example “Bali island”, there will be much short information with exact address presented by Google search engine. In this result of seeking the Bali Island, there are advertisements from sponsored link located at the right side and at the top of the page. The more well-known and popular of the key word, the link of advertisement will be charge expensive

What make Google search engine best in this field is that the sponsored link is designed to appear in the same relevant of the imputed keyword. In short, if we types the word of “Bali island” then Google will only display the advertisements which is relevant to Bali Island, the advertisement may be about Bali hotel, Bali travel, Flying to Bali, coffee in Bali, and others. This way of presenting accurate source of information as well as displaying advertisement in the same time does make Google Inc. very rich.

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